Logo Animation

A selection of logo animations or 'mnemonics' I have worked on.

Trying to capture the essence of a brand using thier logo with only a few seconds is one of my favourite things to do.

My general process is to run with whatever feels good and try as many things as possible, constructing and reconstructing until there are a lot of options. Then I like to share with the client and discuss what's working, what's not and whatnot.