This event graphic was produced alongside creative agency McCann for the University of Melbourne’s Open Day. As part of McCann’s Collision campaign, the video needed to portray the University of Melbourne as a learning environment where “great minds collide.”
The textured ribbons that sweep throughout the university represent students and open day attendees excitedly plotting their path through the campus. As the shot pans out from the buildings at the end of the video, we see that the ribbons have merged together to form the face of a student.
A low poly version of the Uni campus was created faithfully by Jess for the ribbon to fly through.
Credits:
Creative Director + Lead Animator: Oz Smith
3D Animation: Dileepa Solanga, Sept Putra
Modelling: Jess Herrera
Producer: Charlotte Parsons
Studio: Jumbla, Melbourne
Agency: McCann
The textured ribbons that sweep throughout the university represent students and open day attendees excitedly plotting their path through the campus. As the shot pans out from the buildings at the end of the video, we see that the ribbons have merged together to form the face of a student.
A low poly version of the Uni campus was created faithfully by Jess for the ribbon to fly through.
Credits:
Creative Director + Lead Animator: Oz Smith
3D Animation: Dileepa Solanga, Sept Putra
Modelling: Jess Herrera
Producer: Charlotte Parsons
Studio: Jumbla, Melbourne
Agency: McCann
