A selection of logo animations or 'mnemonics' I have worked on.
Trying to capture the essence of a brand using thier logo with only a few seconds is one of my favourite things to do.
My general process is to run with whatever feels good and try as many things as possible, constructing and reconstructing until there are a lot of options. Then I like to share with the client and discuss what's working, what's not and whatnot.
Concave
Sports shoe logo animation for a TVC using a mix of live action and product rendering.
Industry Super
Logo mnemonic package for Industry Super which was delivered as a system to work with any live action of people's hands.
Crown FIFA
A fun World Cup football themed logo animation for Crown Casino.
Fine Living
A sparkly Christmas series of logo animations for Fine Living TV channel.
Forza
A high octane motorsport logo resolve.
Corbion Logo Launch
A fuller logo mnemonic with a short brand unveiling story.
beIN Logo Resolve
A sporty logo animation
Unbeaten
Sports channel logo mnemonic.
Scouts
Logo animation for the Scouting Association in Saudi Arabia.
