I have created a lot of grphics for live events. These have a different feel to usual projects as they are subject to a hard deadline, which generally focusses everyone's attention.
Sometimes these projects are quite technical and often require huge render sizes for big screens. This means being organised and ready to change elements at the last minute is essential.
Ford China - Design Center Opening
Director's cut of an animation we created for the Ford China Design Center Opening 2022.
We made shots around the concepts of Agillity, Responsive and Commanding using 3D, particles, MoCap and Mograph with a big bag of experimentation and post FX.
The typography and Chinese logos were created during the R&D phase and we added them back into this cut.
Credits
Client - Imagination
Design, Direction & Animation - Soma Studios
Creative Director - Oz Smith
3D Artists - Drewe Clarke, Simon Bronson
Audio - VESHZA
EP - Charlotte Parsons
Client - Imagination
Design, Direction & Animation - Soma Studios
Creative Director - Oz Smith
3D Artists - Drewe Clarke, Simon Bronson
Audio - VESHZA
EP - Charlotte Parsons
Lincoln Nautilus
Event graphics for Lincoln launching the new Nautilus. We recreated the amazing physical sculpture by Kalman Pool in 3D for this punchy show opener.
With the theme of the car being a nautical wave we used organic deformers in 3D to recreate abstract plastic-looking shapes for use on the big screens.
Credits
Client - Lincoln Cars
Agency - Imagination Shanghai
Agency Creative Director - Julien Dupuis / James Worsham
Creative Director - Oz Smith
Motion Design & Animation - Soma Studios
Sculpture - Kalman Pool
EP - Charlotte Parsons
Client - Lincoln Cars
Agency - Imagination Shanghai
Agency Creative Director - Julien Dupuis / James Worsham
Creative Director - Oz Smith
Motion Design & Animation - Soma Studios
Sculpture - Kalman Pool
EP - Charlotte Parsons
Melbourne Spring Fashion Week
For the second year running we were asked to design and animate the runway openers for Melbourne Spring Fashion Week shows.
We had themes for each of the runways and were tasked with coming up with the concepts and designs for the animations.
Credits:
Creative Director + Designer: Oz Smith
Design + Animation: Kane Rowlingson, Frankie Lee, Dileepa Solangaarachchi, Oz Smith
Audio Track: At All by Kaytranada
Agency: Jumbla, Melbourne
Lincoln GZAS '24
An edit of the Opener and Reveal films we created to give some drama and buildup to the Lincoln stand at the Guangzhou Auto Show 2024.
In the Reveal, TVC footage was cut together with elements of liquid gold and brittle onyx created in 3D and Houdini.
The Opening Film was created to bring drama and buildup to the Lincoln stand at the Guangzhou Auto Show 2024.
We used crops of the iconic Lincoln logo interacting with particles of swirling sand, gold and light to bring together the themes of the year’s show.
The original TVC had moments of nature being gravitationally drawn to the car, so the client wanted to echo this with an onyx obelisk which breaks apart as more of the car is revealed showing liquid gold within.
Credits
Client - Lincoln Cars
Agency - Imagination Shanghai
Agency Creative Director - James Worsham
Creative Director - Oz Smith
Houdini - Rory McClean
Motion Design & Animation - Soma Studios
EP - Charlotte Parsons
Client - Lincoln Cars
Agency - Imagination Shanghai
Agency Creative Director - James Worsham
Creative Director - Oz Smith
Houdini - Rory McClean
Motion Design & Animation - Soma Studios
EP - Charlotte Parsons
Strike Bowling
Some of my animations from a projection mapping job showcasing designs for the new Strike Bowling shoe.
Credits
Animation: Oz Smith
Music: Amon Tobin: Cosmo Retro Intro Outro
Agency: Method Studios, Melbourne
Credits
Animation: Oz Smith
Music: Amon Tobin: Cosmo Retro Intro Outro
Agency: Method Studios, Melbourne
