Oz Smith - Titles + TVC

I have worked for many different TV and broadcast branding agencies on title sequences, TVCs and channel brands.

Here is a mix of some of the projects I have worked on.

Canal+ Motorsport

We created 18 title sequences for Canal+ for the French broadcaster’s F1, F2 and F3, MotoGP, IndyCar, World Rally Championship and W Series coverage.

Each sequence builds in dynamism, energy and colour throughout the race day, from the pre-race coverage through the event into post analysis.

Branding agency D8 developed a vivid brand based around the concept of the Doppler Effect with shapes echoing and repeating to create abstract patterns. We took this idea into the motion design space creating high contrast motorsport scenes and running them through a Doppler-like organic lens effect which returned interesting results.

The style we created ties in with the existing Canal+ look of high contrast neon colours on black with optical lens effects.

Credits
Client - Canal+ France
Agency - D8 Studio Amsterdam
D8 Creative Director - Graham Sturt
Brand Consultant - Omar Honigh
Motion Design & Animation - Soma Studios
Typographic Design - PSY/OPS Type Foundry
Audio - Norbert Gilbert @ Yellowshark Music
EP - Charlotte Parsons

Clique

We were approached by Axis animation to design the title sequence for a new BBC3 programme by the creators of Skins

Credits:
Director, Designer & Illustration: Oz Smith
Illustrations: Jimmy Manton
Agency: Jumbla, Melbourne

Scottish Water TVCs

Two spots for Scottish Water public information commercials Knock Knock and Beaches mixing cel animation and 3D. It was fun to make and problem solve how to integrate the Flash animation together with the 3D.

Credits
Creative Director: Oz Smith
Illustration, Character Design and Flash Animation: Jeric Ilagan, David Bennett
3D: Oz Smith
Agency: Jumbla, Melbourne

Eurovision Titles 2011

Title sequence and event graphics for the 2011 Eurovision Song Contest in Düsseldorf. I pitched for the job of making the brand and heart logo come to life incorporating the 'Feel Your Heart Beat' tag line.

Executed in C4D, After Effects, Trapcode Particular and Form

Credits
Animation Concept: Oz Smith
Design: Alan Lo
Creative Director: Greg Millar
Agency: Turquoise Branding London

*Winner* of the Eyes and Ears of Europe award for Innovation 2011
*Winner* Rose d'Or for Best Live Event Show. Lucerne, Switzerland

Abode Hotels TVC

A TVC based on the famous Trivago spots where the presenter is imposed onto a graphic background. The talent was a stand-in Wiggle and was great to work with.

Credits
Creative / Live Action Director: Oz Smith
Motion Design: Bruno Borio, Oz Smith
Agency: Jumbla, Mebourne

BBC Global News Titles

Based on the UK BBC News graphics. The brand was extended for BBC Worldwide. I worked on the Welsh, Turkish and Persian titles.

Credits
Design, Animation & Compositing: Oz Smith
Design Director: Tony Linkson
Creative Director: Martin Lambie-Nairn
Producer: Cailie Dimmock
Agency: Lambie Nairn London

Trina Home TVC

A TVC with a paper folding style for Trina Home Solar

Credits
Creative Director: Oz Smith
Animation: Oz Smith, Aleksander Saharovsky
Studio: Jumbla, Melbourne

The Morning Edition

Title sequence and OSP for Saudi morning newspaper review show. The concept is 'The Stories Make the Show'. Literally. Shot on a Canon 5D at Packshot Studios Camden, London.

Comped in After Effects using FreeForm V2 and Plexus.

Featured on the Mettle website

Credits
Concept, Design, Direction & Animation: Oz Smith
Newspaper Design: Greta Khoury
Creative Director: Greg Millar
Audio: Adelphoi
Agency: Turquoise Branding London

HP Indigo

Demonstration for HP of their new printer technology.

Credits
Creative Director and Designer: Oz Smith
Studio: Jumbla, Melbourne

Westpac TVC

TVC I worked on with a brief to be like the Game of Thrones titles.

Credits
Motion Design and Animation: Oz Smith, Drewe Clarke
Studio: Method

Netcomm

TVC to demostrate the Internet of Things and how Netcomm can facilitate its uses.

Credits
Creative Director: Oz Smith
Motion Design + 3D Modelling: Richard Shilling
Studio: Jumbla, Melbourne

This Morning Title Sequence

Title sequence for the iconic ITV daytime TV show. Needing a completely different look for a new presenter, and a more hand crafted, personal feel.

Credits
Design Director: Oz Smith
Creative Director: Sophie Lutman
Illustration: Camille Rousseau
Animation: Rob Ward
Photography & Animation: Oz Smith
Producer: Cailie Dimmock
Agency: Lambie Nairn London

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