We designed and created these characters to showcase the products on sale for Black Friday.
The products were targeted at young professionals and twenty-somethings so we styled the characters, colours and environments to appeal to that demographic.
We designed a full poster and range of character vignettes with their respective products.
Credits:
Client – Xiaomi
Creative Director – Oz Smith
Motion Design & Animation – Soma Studios
Character Design – Jeric Ilagan
Modelling and Rigging – Jess Herrera
EP – Charlotte Parsons
